Two new studies from the Cornell Center for Hospitality Research (CHR) at the School of Hotel Administration are aimed at helping hospitality operators improve customer service-by effective application of service scripts and by using human resources marketing. The key to service scripting is to match the script to the service, in terms of how strictly the script is followed. Human resources marketing allows hospitality managers to attract, select, and retain employees who are best matched to the firm. Both studies are available at no charge from the CHR website.
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